Modern Library in the Media (continued)

1940 - 1944

1940 - The ad on the left is one of my all-time favorites.
New York Times, March 14, 1940	New York Times, May 19, 1940 (Click to download .pdf file)

1941 - the ad on the right is for the famous Macy's sale selling off all Toledano type 7 balloon cloth bindings for 33 cents each!
New York Times, Jan 5, 1941 (Click to download .pdf file)	New York Times, Dec 2. 1941 (Click to download .pdf file)

1942 - The ad on the right ties War and Peace into the current conflict: "..Leo Tolstoy, who died in 1910, is the author of the finest account so far written of Hitler's Russian campaign...".

New York Times, Jan 4, 1942
(Click to download .pdf file)

New York Times, Feb 9, 1942

New York Times, Sep 13, 1942
(Click to download .pdf file)

New York Times, Dec 13, 1942
(Click to download .pdf file)

1943 - Both top full-page ads promote the fact that prices are the same as they were before the war. The bottom ad announces the new illustrated series.

New York Times, Mar 21, 1943
(Click to download .pdf file)

New York Times, Nov 7, 1943
(Click to download .pdf file)

New York Times, Dec 12, 1943
(Click to download .pdf file)

1944 The ad on the left asks folks to be patient if their booksellers don't have the titles they want due to the wartime paper shortage. The one on the right touting the illustrated series is a really pretty ad worth downloading for inspection.
New York Times, Apr 9, 1944	New York Times, Oct 29, 1944 (Click to download .pdf file)

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